Be Where Your Customers Are Searching
Put Your Business in front of the largest possible audience
Increased Engagement, Traffic & Conversions
SEO: Make Your Business Stand Out
RareMedia provides businesses with managed digital marketing solutions. Our services allow business owners and executives to focus on running their business rather than learning the ins and outs of do-it-yourself tools and complex strategies.
Our Search Engine Optimization (SEO) strategy is comprised of the following focal areas:
• Your business
• Your competitors & target market
• Your place in the World Wide Web ecosystem
Your Business
Many organizations see SEO as a technical exercise. At RareMedia we see SEO as an integral part of your business. Our assessment and the strategies we employ encompass your online and offline business strategies, and compliment your efforts to build a sustainable and respected business.
Your website is often the main representation of your business in the online world. In the initial phase of our SEO services, we perform an in-depth website analysis which uncovers ways of improving your website:
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The structure
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The content
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The technical aspects of its design
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Lead capture and conversion features
Your Competitors & Target Market
Market research is a major component of the RareMedia SEO services. Our initial assessment includes competition analysis and ongoing monitoring (yes, we’re a little competitive). This assessment helps understand the best keywords and search terms to focus on in order to achieve your goals. This also provides baseline data to show ongoing progress.
Your Place In The World Wide Web Ecosystem
Achieving high search engine ranking is a reflection of how the search engines see your organization. The search engines take into account the credibility of your website and individual pages on your site. They parse your content to understand what your site and pages are about. They also rely heavily on what other sites say about your site. By evaluating the number and quality of links pointing to your site along with the context and relevance of those links, search engines start to understand your place in the Web Ecosystem. Our team focuses on building a high quality online reputation through article placement, link building, and content marketing. As part of the service, RareMedia will be producing and distributing original blog posts, press release style content, and other articles that will link back to your business to show that your business is a valuable resource in your target topics.
Small Business SEO
Our campaigns are catered to the specific needs of small businesses and can make the impact you will need to grow your business cost-effectively. Our campaigns can target your community while also helping you generate national sales… and all at a price that makes sense.
Local SEO
Local SEO provides a unique advantage which allows local companies to outrank non-local competitors. Without a local emphasis, websites will struggle to be found by consumers seeking help from companies within their own community.
Corporate SEO
We understand the professionalism and complexities involved that separates you from traditional business. Our corporate SEO campaigns are designed to blend in with your IT, traditional marketing, branding and product development teams.
We offer 3 Search Engine Optimization models that cater to your unique needs
Do-It-Yourself
You know exactly what you want for your business and how your business should be found online. We simply provide you the tools and guidance, and then you’re off to conquer the digital world on your own.
Do It With Me
We team up and share the workload on a level everyone is comfortable with. We’ll take on the responsibilities you don’t need to spend your time on, like technical page optimization and link building.
Do It For Me
If you’re too busy to keep your social media profiles fresh daily, we can do most (if not all) of the heavy lifting for you. We get right under the hood and learn your business and customers so we can communicate your brand effectively.
How It Works
Let’s Talk!
The first step is to talk, person to person, about your business. Together we can uncover the areas where you are having success and areas where RareMedia can help.
Assess The Situation, Adapt, & Overcome!
Based on the free business consultation we will perform necessary audits of your SEO, Social Media Marketing, Pay Per Click (PPC) Advertising, Reviews, Local Business Listings, and your overall online presence. We also gather competitive intelligence so we can fully assess your market and positioning. Next, with data in hand, we adapt what you are currently doing and recommend strategies and tactics to overcome any roadblocks your business is experiencing.
Make A Plan And Stick To It!
We build a plan with monthly deliverables, checkpoints, and accountability. We work with you to determine the tasks or tools you are comfortable with managing yourself and the parts of that strategy that RareMedia will manage. We provide full transparency into the work that is done and progress that is being made.
Start Here With Step 1: Let's Talk!
Schedule a free, no obligation, consultation with one of our marketing consultants.
